It is not enough to simply translate a site: it must be positioned on search engines so that the people looking for your products or services can find them. There are two forms of optimisation: search engine optimisation (SEO) and search engine marketing (SEM). SEO means priming a website to improve its natural positioning on search engines, i.e., the results that appear in the main body of search sites such as Google. SEM refers to paid traffic generated by paid search results services, e.g., Google Adwords.
Whether you use SEO or SEM, they are both based on one fundamental factor: keywords. These are the words the user types into the search bar when looking for something. The search engine indexes your website and if the keyword or expression has a certain frequency on the site (keyword density) or is defined as a metatag, the site will appear in the search engine results page (SERP). Appearing in the top search results positions is usually crucial to driving maximum traffic to the site, which can give rise to sales contacts or orders.
We offer multilingual search engine optimisation as an add-on service to website localisation and recommend doing it as soon as possible as a first step prior to the localisation process itself, as defined keywords should be used in the translation process. Whether your website has already been translated into different languages or you plan to have it translated, this service is a small investment that yields a great return.
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